From Tactical Intelligence to Real Estate Strategy.
I started in military intelligence, briefing generals in Iraq on threat patterns that reshaped U.S. flight protocols. Today, I apply that same precision to real estate, exposing operational gaps, decoding risk, and transforming broken data systems into tools leaders can actually use.
Below are select builds and initiatives—from cross-functional platforms to pricing diagnostics, each designed to move operators from noise to direction.
Manoah Williams - 2019 Barcelona Airbnb Dashboard Overview *example data
Unified Executive Reporting - Z Modular | In Progress
Currently leading the development of a cross-functional reporting framework in Power BI that connects data across Finance, Legal, Leasing, and Construction. The goal is to eliminate spreadsheet bottlenecks, reduce duplication, and establish a single source of truth that executive teams can rely on for strategic decision-making.
The platform is designed with audit controls, layered visibility, and downstream integration in mind, replacing static decks with a living intelligence system that reflects what’s actually happening across the portfolio.
Lease Analytics & Rent Roll Intelligence | Enterprise and Consulting Use Cases
From messy spreadsheets to full portfolio diagnostics, I’ve developed systems that normalize lease data, track unit-level performance, and surface anomalies that affect rent, retention, and revenue. These tools support lease lifecycle analysis, rent roll QA, and exposure tracking giving operators clarity where it matters most.
Whether running on internal data or layered with third-party sources like Yardi and CoStar, my models are built to be fast, accurate, and actionable.
Market Pricing Diagnostics | Private Client and Internal Strategy
I’ve advised executive teams on pricing thresholds, tiered rent bands, and lease-up velocity using custom-built analytics frameworks. These models evaluate rent performance across plan types and floor levels, incorporating traffic trends and availability exposure to surface underperformance before it hits the P&L.
Rather than just comparing rents, they guide strategy—flagging when the product, market, or velocity is out of sync.
Retail Crowd Density System | Brookfield Properties
During the COVID crisis, I led the build of a real-time crowd tracking system using Wi-Fi pings and camera data to monitor foot traffic across 90+ retail centers. This platform enabled compliance with local health mandates while unlocking critical insights used in lease renegotiations and capital planning.
Our analytics kept doors open while others shut down.
Automation for Scale | Municipal and Private Sector Projects
I’ve deployed automation frameworks that cut daily admin hours by 80%, rebuilt city employee databases to enable performance tracking, and advised leadership teams on how to transition from reactive dashboards to proactive intelligence.
In every case, the goal was the same: take the noise out, and let the signal lead.
*All dashboards, maps, and models shown are for illustrative purposes only and use anonymized or example data.