From Battlefield Intelligence to Business Insights, Turning Data into Actionable Strategies.
In the fast-moving world of real estate and operations, I’ve made it my mission to expose blind spots and transform fragmented data into strategy. Below are examples of how that mission takes shape—in dashboards, decision systems, and outcomes that move the needle.
Manoah Williams - 2019 Barcelona Airbnb Dashboard Overview *example data
Enterprise Rent Roll QA + Pricing Intelligence — Z Modular
Created a standardized data-cleansing engine that identified revenue leakage across 8+ properties. Built predictive pricing models layered with survey intelligence, increasing lease velocity while enabling clearer executive oversight. Recovered six figures in underreported rent in the first 90 days of deployment.
COVID-Era Occupancy Dashboards — Brookfield Properties
Blended Wi-Fi and camera data to model real-time consumer density across 90+ mall properties. Developed dashboards used by state officials to guide reopening strategies. The models also supported internal leasing negotiations and foot traffic strategies post-COVID.
Advertising Attribution Algorithms — Brookfield Properties
Developed algorithms to quantify retail ad impact using consumer dwell times, entry/exit patterns, and loyalty metrics. This opened up new revenue streams in digital out-of-home advertising and reframed how mall performance was evaluated.
Winning Zip Code Strategy — Brookfield Properties
Mapped shopping behaviors and consumer trends to identify high-performing zip codes for leasing and redevelopment. Enabled more targeted marketing, capital deployment, and market prioritization.
City of Chicago Database Overhaul — Civic Project
Overhauled a major city workforce database, eliminating legacy errors, reconciling missing records, and improving the accuracy of operational performance reporting for over 10 departments.
UiPath-Driven Automation — Enterprise Ops
Built automation bots that handled high-friction, high-volume tasks. Reduced time spent on repetitive work by 80% and saved $60K+ in annual operational overhead.
SEO + Analytics Overhaul — Barbara&Barbara Salon
Rebuilt the digital footprint of one of Chicago's top salons, optimizing web performance, boosting search traffic, and aligning booking data with consumer retention patterns. Helped sustain the business through and beyond the pandemic.
Media Samples & Dashboards
Barcelona Airbnb Dashboard — A data storytelling project visualizing revenue, occupancy, and pricing by neighborhood.
(Example Data Only)
Retail Site Maps + Traffic Analysis — GIS-integrated mall layout maps with overlaid traffic heatmaps. Used for internal leasing and executive presentations.
Toolsets + Tech Featured
Power BI, DAX, SQL, Yardi, RealPage, UiPath, ArcGIS, Snowflake, Excel, Survey Tools, Revenue IQ
Every one of these projects shares a common thread: turning raw, often messy data into a reliable asset. Whether it's rent rolls or retail behavior, if it hides risk—I surface it. If it lacks clarity—I build the system that makes it clear.
All dashboards, maps, and models shown are for illustrative purposes only and use anonymized or example data.


