How I work

Define: Clarify what the data, process, or system is supposed to do and which decision it needs to support.

Test: Form hypotheses, examine the actual data and workflow, and compare observed behavior with the expected state.

Diagnose: Trace the failure to definitions, source data, logic, ownership, workflow, technology, or the original assumption.

Rebuild: Create the system the organization actually needs, validate it with users, and make the solution repeatable.

Selected work

Different industries. Same instinct.

Z MODULAR | ENTERPRISE ANALYTICS

Rebuilt the systems executives used to understand performance.

Connected pricing, market, prospect-funnel, occupancy, revenue, and operational data. Standardized KPI definitions, separated customer-demand problems from pricing and execution issues, and created a decision-ready view across Finance, Marketing, Operations, Asset Management, and IT.

KPI Design | Revenue Intelligence | Root Cause Analysis | Executive Decisions

BROOKFIELD PROPERTIES | RETAIL INTELLIGENCE

Connected customer and operating signals across a 90+ property portfolio.

Combined customer traffic, engagement, events, leasing, marketing effectiveness, occupancy, and operational data to guide investment, redevelopment, campaign evaluation, and business continuity.

Customer Insights | Retail Analytics | Measurement | Operations

DIGITAS LBI | WALGREENS DIGITAL EXPERIENCE

Turned customer frustration into a product insight.

Built a social-listening and sentiment-analysis system during the swine flu outbreak. Identified pharmacy wait-time friction that informed a real-time wait-time feature in the Walgreens app.

Social Listening | Digital Measurement | Customer Experience | Product Insight

U.S. ARMY | MILITARY INTELLIGENCE

Found a pattern that changed aviation protocol.

Identified altitude and timing patterns in insurgent attack data. The findings informed changes to U.S. aviation flight protocols and reduced aircraft strikes by more than 50%.

Pattern Detection | High-Stakes Decisions | Intelligence | Operational Risk

RUNBIRD | FOUNDER

Built the practice I wished already existed.

RUNBIRD applies the same method to reporting trust, data quality, operational intelligence, and decision systems. It is designed for organizations that need better answers than their current reporting environment can provide.

Explore RUNBIRD